A Brief History of Positano

Positano’s origins date back to ancient Roman times, but it truly flourished during the 1950s and 1960s when it became a haven for artists, writers, and celebrities. Its unique beauty and vibrant atmosphere attracted famous names like John Steinbeck, who once described the town as “a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone.”

Despite its popularity, Positano has retained its authentic charm, with pastel-colored buildings, charming alleyways, and a relaxed Mediterranean vibe that continues to captivate visitors.

Where to Stay in Positano

Whether you’re looking for luxury or a more modest option, Positano offers a wide variety of accommodations to suit different budgets and preferences.

Luxury:

• Le Sirenuse
  Famous for its breathtaking views of the Mediterranean and impeccable service, Le Sirenuse is a 5-star hotel that offers guests a slice of paradise. Expect spacious rooms with balconies, an on-site Michelin-starred restaurant, and an exquisite pool overlooking the sea.
• Il San Pietro di Positano
  This 5-star hotel sits above the town with panoramic views of the coast. It boasts a private beach, world-class dining, and a spa. The hotel’s stunning location offers privacy and tranquility, making it ideal for honeymooners and those seeking a more exclusive experience.

Mid-Range:

• Hotel Palazzo Murat
  Set in a historic palace with beautiful gardens, this charming hotel offers a blend of luxury and accessibility. Located in the heart of Positano, it’s within walking distance to the beach and local shops.
• Villa Rosa
  Perched on the cliffs, Villa Rosa provides stunning views of the coastline at an affordable price. It’s a great option for travelers who want to experience Positano without breaking the bank.

Budget:

• B&B La Tavolozza Residence
  For those traveling on a budget, this cozy B&B offers clean, simple rooms and a lovely breakfast with views of the surrounding hills. It’s a short walk from the center and a great base for exploring Positano.

Top Places of Interest in Positano

• Spiaggia Grande:
  The main beach in Positano is the heart of the town. Here, you can relax on the golden sand, enjoy the clear waters, and admire the beautiful buildings stacked above you. It’s also home to numerous restaurants and cafes.
• Church of Santa Maria Assunta:
  This iconic church is located in the center of Positano and features a colorful tiled dome. Inside, you’ll find a beautiful statue of the Virgin Mary, which is said to have protected the town for centuries.
• Path of the Gods (Sentiero degli Dei):
  For hikers and outdoor enthusiasts, the Path of the Gods is a must-do. This scenic trail offers panoramic views of the Amalfi Coast and takes you through lush landscapes and charming villages.
• For the Art Lover:
  Visit local art galleries showcasing the work of regional artists, including paintings, ceramics, and jewelry. Positano is renowned for its artistic heritage, and you can find unique pieces to take home.

How Much Does It Cost to Travel to Positano in 2025?

Positano is not known for being a budget destination, but it’s possible to visit without emptying your wallet with some planning. Here’s an estimate of what you can expect to pay in 2025:

Flights:

• Round-trip flights from the U.S. to Naples, the closest major airport to Positano, typically range from $600 to $1,500 depending on the season and the departure city. Summer months (June-August) are the peak travel period, so flights tend to be more expensive during this time.

Accommodation:

• Luxury Hotels: Expect to pay around $500 to $1,500+ per night for 5-star accommodations such as Le Sirenuse or Il San Pietro.
• Mid-Range Hotels: Rooms range from $150 to $400 per night.
• Budget Options: For simpler stays like B&Bs or guesthouses, expect to pay around $100 to $200 per night.

Meals:

• Dining in Positano can vary greatly depending on where you choose to eat. A casual meal at a local trattoria might cost around $15-$30 per person, while dining at a Michelin-star restaurant could easily run $100+.

Transportation:

• Getting from Naples to Positano involves taking a bus, private transfer, or renting a car. A private transfer can cost between $120 and $200 each way, while public transportation (bus or ferry) is a more affordable option, generally costing $10-$20 per person.

Travel Agencies to Contact for Your Positano Trip

Planning a trip to Positano can be overwhelming, but several travel agencies specialize in bespoke trips to the Amalfi Coast. Here are a few agencies to consider:

• The Travel Experts
  They offer tailor-made vacations to the Amalfi Coast, including Positano. They can arrange everything from transfers to private tours and restaurant reservations.
• Amalfi Coast Tour
  Specializing in private tours and bespoke itineraries, this agency provides guided tours, day trips to nearby attractions, and assistance with booking hotels and restaurants.
• Italy Luxury Tours
  If you’re looking for a high-end experience, Italy Luxury Tours can organize a luxury vacation in Positano, complete with private yachts, exclusive dinners, and luxury villa rentals.